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ALEXANDRA REED

SENIOR PRODUCT DESIGNER

ABOUT ME

Strategic product designer with 9+ years of experience shaping digital products from concept to launch. I blend UX research, interface systems, and business goals to create intuitive experiences that improve retention, reduce friction, and support measurable growth.

+1 415 555 0179

alexandra.reed.design@gmail.com

Brooklyn, New York, USA

www.alexandrareed.design

SKILLS

Product Strategy

UX Research

Figma

Interaction Design

Design Systems

Prototyping

REFERENCES

Morgan Patel

VP Product, Northline Labs

+1 646 555 0117

morgan.patel@northline.com

Daniel Wong

Director of UX, Orbit Commerce

+1 617 555 0188

daniel.wong@orbitcommerce.com

Nina Alvarez

Product Manager, Studio Forma

+1 415 555 0136

nina.alvarez@studioforma.com

EDUCATION

M.A. Human-Computer Interaction

Parsons School of Design

2014

B.A. Visual Communication

Rhode Island School of Design

2012

Product Leadership Certificate

Stanford Continuing Studies

2018

WORK EXPERIENCE

2022 - 2025

Lead Product Designer - Northline Labs

New York, USA

Owned end-to-end redesign of B2B onboarding across web and mobile.
Improved activation rate by 31% through workflow simplification.

2019 - 2022

Senior UX Designer - Orbit Commerce

Boston, USA

Designed conversion-focused checkout experiences for enterprise merchants.
Established reusable component patterns adopted by 4 product squads.

2016 - 2019

UX/UI Designer - Studio Forma

San Francisco, USA

Delivered responsive experiences for fintech and health-tech clients.
Ran usability studies and translated findings into measurable UI updates.

CERTIFICATION

Google UX Design Professional

Google Career Certificates

2021

Design Systems Mastery

DesignLab

2020

Advanced Product Discovery

Reforge

2019

AWARDS

Best Product Experience

UX Collective Awards

2024

Design Leadership Award

Northline Annual Summit

2023

Innovation in Interface

Product Design Guild

2022

INTERESTS

Reading

Travel

Music

EXPERIENCE CONTINUED

2014 - 2016

Product Designer - Skyward SaaS

Seattle, USA

Built dashboard information architecture for analytics-heavy workflows.
Collaborated with PMs to ship an MVP in under six months.

2012 - 2014

Visual Designer - Pixel Works

Austin, USA

Created visual language systems for startup product launches.
Produced assets and style guides aligned with engineering constraints.

2011 - 2012

Design Intern - Mono Collective

Providence, USA

Supported wireframing and interface explorations for agency clients.
Documented usability findings and contributed to design QA.